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How to Use WhatsApp Business for Marketing and Customer Service?

Leverage the world's most popular messaging app to grow your business

📝 Quick Answer

Use WhatsApp Business to provide instant customer service, send appointment reminders, share product catalogs, and build personal relationships with customers through automated messages and broadcast lists.

WhatsApp Business allows small businesses to communicate professionally with 2+ billion users worldwide. Set up automated greetings, quick replies for FAQs, organize chats with labels, and integrate with booking systems for seamless customer experience.

Why WhatsApp Business is Essential for Customer Service

2B+
Active WhatsApp Users
98%
Message Open Rate
5min
Average Response Time
75%
Prefer Messaging to Calls

🎯 10 WhatsApp Business Strategies for Growth

⚠️ Important WhatsApp Business Limitations

Broadcast Lists: Maximum 256 contacts per list, recipients must have your number saved

Business API: Requires approval and has usage-based pricing for large volumes

Spam Prevention: Sending too many unsolicited messages can result in account ban

File Sizes: Maximum 16MB for documents, 100MB for media files

WhatsApp Business vs Other Messaging Platforms

Feature WhatsApp Business Facebook Messenger SMS Email
Open Rate 98% 80% 90% 20%
Response Time 5 minutes 1 hour 45 minutes 24 hours
Cost Free (Basic) Free $0.01-0.05/message $0.001/email
Media Support Excellent Excellent Limited Good
Automation Basic Advanced Limited Advanced

🔗 Automate WhatsApp with Your Business System

The real power of WhatsApp Business comes from integration with your booking and customer management systems. Imagine appointments automatically confirmed via WhatsApp, reminders sent without manual work, and customer inquiries instantly creating leads in your CRM.

With Converso.pro, you can connect WhatsApp Business to your booking system, send automatic appointment confirmations and reminders, capture leads from WhatsApp conversations, track all customer interactions in one place, and provide 24/7 automated responses while maintaining personal touch. Note: SMS notifications are available at an additional cost.

Frequently Asked Questions

Is WhatsApp Business free to use?

Yes, WhatsApp Business app is completely free for small businesses. The Business API for larger companies has usage-based pricing after a free tier.

Can I use WhatsApp Business on multiple devices?

You can use WhatsApp Business on one phone and connect up to 4 additional devices (like WhatsApp Web). The Business API allows multiple users.

How many messages can I send per day?

There's no hard limit for individual conversations. Broadcast lists are limited to 256 contacts. Avoid spam-like behavior to prevent account restrictions.

Can I schedule messages in WhatsApp Business?

The basic app doesn't support scheduling. You need third-party tools or the Business API for scheduled messages. Integration with booking systems enables automated scheduling.

Transform Customer Service with WhatsApp Business

Integrate WhatsApp with your booking system for automated, personalized communication